In 2013, college friends Matthew Scanlan and Diederik Rijsemus traveled to Mongolia’s Gobi Desert and became friends with the local herders. After witnessing firsthand how traditional cashmere traders drive up prices and take the profits, the duo realized they could cut out the middlemen, pay their herder friends more, and sell luxury clothes for less.

They design their pieces with the finest natural fibers – from Mongolian cashmere to merino wool, silk, organic cotton, and more. As a result, their heirloom-quality knitwear is naturally breathable, temperature-regulating, moisture-wicking, and hypoallergenic.

With a rich history of sourcing premium cashmere directly from Mongolian herding communities, NAADAM creates timeless, sustainable knits to last a lifetime.